Joe La Pompe, a French blogger also known as "Joe La Pompe, the copycat hunter". Since 1999, he has been the anonymous author of a blog, dedicated to showcasing identical adverts.

Joe worked as a creative in several well known agencies and designed hundreds of campaigns for national and international brands.

Joe is also the author of 3 books, a member of creative juries for famous ad festivals, and a columnist for B2B magazines such as CB News (France), Pub (Belgium), and Arabad (Middle East).

Creative mindset

JoeLa Pompe