LoreOxford

Lore Oxford, Global Head of Cultural Insights at We Are Social. Lore combines academic research methods with a digital-first approach to understand and track culture on a global scale.

Her work is designed to uncover cutting-edge insights that drive cultural impact for multinational brands such as Guinness, Bumble, Adidas, and Instagram. When she’s not busy analyzing fellow humans, she can be found defending TikTokers and the art of the selfie from contemporary culture snobs.